About Us

With innovation at the core of its philosophy, the New Delhi (India) headquartered Hero MotoCorp has been at the forefront of designing and developing technologically advanced motorcycles and scooters for customers around the world. It became the world's largest two-wheeler manufacturer in 2001, in terms of unit volume sales in a calendar year, and has maintained the coveted title for the past 20 consecutive years. With over 100 million satisfied customers across the globe, it continues to champion socio-economic progress and empowerment through its range of products and services.


Led by Dr. Pawan Munjal, Chairman, Hero MotoCorp, it has taken rapid strides to expand its presence to 40 countries across Asia, Africa, and South & Central America. Hero MotoCorp is a truly global enterprise with a workforce that comprises of people from different nationalities including India, Bangladesh, Colombia, Germany, Austria, Japan and France.


In line with Hero's vision to "Be the Future of Mobility", Dr. Munjal unveiled a new brand to lead the mobility transformation across the world. VIDA, Powered by Hero - was born on March 3, 2022, with a focus on sustainability, and the vision of a flourishing, meaningful world for future generations.
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Our Vision

Using the power of our scale, we want to democratise electric mobility for the planet.

Our Mission

Equipping the world with the best in riding tech and empowering people to make moves that matter, today.

Our Values

Courage

Green mobility should be global reality. And we’re chasing this ambition with all our technological might. Fuelled to overcome all constraints that might come our way.

Honesty

With great product, transparency comes easy. Our riders’ trust is what drives us to keep raising the bar.

Optimism

What good has ever come out a cynic’s hat? At VIDA, we supercharge intent into action for a better tomorrow.

VIDA’s Intent

Sustainability at Core

VIDA is all about sustainability at scale. We are consistently optimising our processes, big and small, to move towards a future of zero emissions.

Designing EVs You Deserve

People are curious about EVs. We want the world to be serious about them. VIDA is committed to empowering the next billion users and ushering in the electric age.

Championing Change-Makers

Change is unstoppable. Our global sustainability fund is for individuals and communities riding us all to a better future.